THE URGE TO CREATE

SOUNDTRAP / SPOTIFY

In the music industry, everything is popping, locking, and neon gaslighting; so our idea was to be bold in black and white. Portraiting humans with one thing in common; a strong urge to create. The urge, in bright colours, the same as in our studio, is a neverending organic feeling inside each and every one of us. You can scream it, play it, sing it or just confidently own it. These photos became our hero images, and where frequently used in ads, on exhibitions, and on our landing page.

Concept in co-creation with Åkestam Holst.
Photography by PJ Lindqvist and Gustav Wiking.