FINE-TUNE DINING

To establish AEG's new oven as a premium product for a discerning and detail-conscious target group, we decided to take the phrase “Chef's Table” to the next level.

AEGs Mastery Range Oven, one of the most premium ovens there is, puts you in total control of your cooking. To communicate that for real we reached out to some of the best chefs in the Nordics and asked them to let AEG’s oven do their job. For a short period of time.

We rebuilt an oven into a “Chef's Table” putting it in some of Scandinavia's best restaurants, and invited guests to remotely control the cooking from their table.

In order to get one of the desirable seats at the table we used a creative screening. We pushed a commercial on Facebook, aimed at foodies and tech enthusiasts. And those who watched more than 80% of the film received an exclusive invitation to book the table at the nearest restaurant where it was located.