FASHION WASH
The ultimate test of the AEG Laundry Range - to wash and tumble dry a collection of high fashion clothes. Minutes before entering the catwalk.
Fashion Wash is a campaign where AEG challenges the old washing habits as well as the fashion industry. As a new player on the Nordic Markets this commercial needed to be a bold starting point for the new communication.
And to create the perfect setting for the challenge to take place, we successfully timed the campaign with Stockholm Fashion week, where all the right people as well as the media were in the exact same place at the same time. Right next to the catwalk.
Case film
The campaign won the Swedish contest 100W, which judges equally creativity, sales and brand awareness.
As a strategy we used high end influencers from Sweden, Norway, Denmark and Finland as a complementary media channel.
