VELORY RE-BRANDING
The employee first strategy
Today, when companies are recruiting globally for the best, offering their talents to work from anywhere, having hi-tech as a common part of everyday life and sustainability is a must – there is a need to leverage on more than traditional currencies. The demand for something that can make an impact on your business growth and results, as well as for your forthcoming colleagues life, is more important than ever. We believe that Velory can become that new currency for the employer. Both with its clever lifecycle management for hardware, and the sustainable solution to combine tools for work and tech for play. We’re not just offering businesses a complete and cushy process for their hardware and software solutions, but also giving the employees the freedom to choose the tech they need to perform and that matches their lifestyle. That’s why the employee first strategy is an up-to-date and modern way of combining B2C and B2B in branding, communication, and employer branding.
The logotype of Velory contains a symbol; an underlined e, and it’s made as a reminder for the core of the brand - the employees. It’s also a creative enabler for adding more value to our brand.
We can use the underlined e in our communication to connect the brand of Velory with certain words. By doing so we are able to amplify the core of the company and our services.
We can also use the underlined e to describe our business model or processes.
Manifesto
We believe in people. Nothing beats the innovation of the human brain, and with the right technology, creativity can take us anywhere.
We empower your employees, by connecting them with the right hardware, software and services. In a really cushy process, they can choose the tech they need to perform, but also be given the freedom to upgrade like never before. We offer an unmatched overview of what everyone is using, and at what cost. And if someone quits or something breaks, the solution is only a click away.
Velory is also about reducing e-waste, and when your employees level up to the latest goods, we relieve bad conscience by growing a sustainable planet. Together we make it easier to do the right thing. For people, companies, society and the world of work we live in.
